An easy way to maintain top-of-mind-awareness with your customersis to remember important dates — birthdays, for instance. How many other widget makers are going to send them a birthday card? (Probably none.) It doesn’t take that much effort to do it, you just have to make a point to record their birthday and drop a card in the mail.
Another important date is an anniversary. Sure, you can send them something on their wedding anniversary, but that may be a little personal. I’m talking about remembering when they bought their first widget, or signed up as a customer. Again, it just takes a little record-keeping and making the effort to send something their way.
You may or may not know that MCC throws an annual Mardi Gras Bash to say “thanks” to all our clients. We skipped it this year, for a number of reasons that I won’t go into here. At last year’s Bash, we had a George W. Bush impersonator who we hired via a company called Premiere Speakers Bureau. After our event, they sent some thank you gifts in the mail, and they keep in touch enough that I remember their name.
Not long ago, I got an anniversary gift from them in a very nice box — this was NOT a cheap thing to create and mail. See the pictures below. Inside was a coffee mug and a card with the following message:
Trey, one year ago this week, you scheduled an event with John Morgan through Premiere Speakers Bureau. It was a pleasure to work with you last year, and we hope we will have the privelege once again this year. As you plan upcoming events, look to Premiere as a source for excellent speakers and exceptional service.
Our superb list of speakers and entertainers is constantly expanding, and we are certain that we can match you with the perfect speaker for your event and budget. If you have not visited PremiereSpeakers.com in a while, please take a minute to revisit it to see our new speakers, audio reviews and other tools for you to connect with the ideal speaker for your next event.
I look forward to partnering with you again. In the meantime, enjoy the Premiere mug!
(It was hand-signed by Brian Lord, Senior Vice President of Premiere Speakers Bureau, and he included his business card.)
Now, do you have to send a fancy trinket in the mail in order to properly say “Happy Anniversary” and earn your customers’ trust and business? Not at all. You could do this via email, or a simple greeting card. Of course, a little bribery doesn’t hurt . . .