How NOT to use Twitter

I happened to read another blog this morning with the headline: How to Tweet Your Way Out of a Job.  I thought it a comical (albeit sad) outcome of misusing Twitter.  The Internet has given way to oodles and oodles of “social media” outlets — places where people can connect and learn and do business.  But you have be awfully careful how you use these tools.   Continue reading

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No.1 | Create and maintain a conversation with your customers (Part 2)

Mail (letters and postcards and stuff)

That’s right, good ol’ fashioned snail mail.  When was the last time you received a hand-addressed and hand-written letter?  I’m willing to bet you opened that sucker and read every line.  While you don’t have time to become pen-pals with every single person on your mailing list, you can probably pick a few key ones to send a personal note to.  There are even mail houses that do hand-addressing and hand-writing FOR you, for mass-mailings. Continue reading

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No.1 | Create and maintain a conversation with your customers.

When you think about communicating with your customers — how you do it, how often you do it, what you say when you do it — think about it as though you were communicating with someone near and dear to you.  That may sound a little warm-and-fuzzy, but here’s what I mean: You must invest time and effort if you want to generate a genuine conversation and relationship with your customers.   Continue reading

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