An easy way to maintain top-of-mind-awareness with your customersis to remember important dates — birthdays, for instance. How many other widget makers are going to send them a birthday card? (Probably none.) It doesn’t take that much effort to do it, you just have to make a point to record their birthday and drop a card in the mail.
Another important date is an anniversary. Sure, you can send them something on their wedding anniversary, but that may be a little personal. I’m talking about remembering when they bought their first widget, or signed up as a customer. Again, it just takes a little record-keeping and making the effort to send something their way. Continue reading