Tag Archives: Mercantile Capital Corporation

Anniversaries

An easy way to maintain top-of-mind-awareness with your customersis to remember important dates — birthdays, for instance.  How many other widget makers are going to send them a birthday card?  (Probably none.)  It doesn’t take that much effort to do it, you just have to make a point to record their birthday and drop a card in the mail.

Another important date is an anniversary.  Sure, you can send them something on their wedding  anniversary, but that may be a little personal.  I’m talking about remembering when they bought their first widget, or signed up as a customer.  Again, it just takes a little record-keeping and making the effort to send something their way.   Continue reading

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