I’ve heard from some folks who are concerned about their marketing messages having the desired impact during these rough economic times. Should you tip-toe around the fact that jobs are being cut all over the country? Should you ignore the economy in your marketing? Maybe you should cut your losses and just stop marketing for the time being.
I say NO to all three of these (as well as any number of other similar responses). When things are as bad as they are (or good, for that matter), you ought to come right out and address what’s going on. Your audience is dealing with the same things your dealing with, and ignoring it makes you seem out of touch. Continue reading